Big Skeez today drops his final release for 2022 with ‘Work Don’t Stop’, out via his longtime home on NLV Records.
‘Work Don’t Stop’ is another contagious listen from Big Skeez, pulling together his acclaimed approach to elements of amapiano and afrobeat that further cements his ability to move between musical identities. Navigating the characteristics of ongoing determination in both music and everyday life, the track is a rousing production backed by casual vocals, swirling with bold log drum basslines and an elevating hook.
Produced by Nigerian-based Arieenati and OG Sterling and with additional production by frequent collaborator Swick, Big Skeez shares the track’s inception, “This track is about self-motivation. The song speaks about my own past life situations, but how I strive to go on. “Work Don’t Stop” defines me, pushing myself and driving from what’s within, it won’t let you stop doing what you do best and achieving all your goals.”
Big Skeez‘s music is in constant conversation with his roots, whether they lay in Africa or in Dharawal Land / Western Sydney. This proud sense of being simultaneously from and for a community still pulses tangibly through every aspect of his music, offering a decidedly different light to the surfeit of music that is currently emanating from his hometown. On the single’s visuals, Big Skeez collaborated with photographer Richmond Kobla Dido, frequent collaborator Murli Dhir and creative director Basjia Almaan to bring together an all-Sudanese cast. Almaan shares, “It is imperative that black artists are seen, heard, and celebrated in this country. Black culture is at the centre of music and art. Mainstream trends are modelled off black people, the style, the steez, the hair, the WOMEN, are the blueprint and rarely do black people get credit or recognition. It was important that this art celebrated that, celebrated the culture and those who are a part of it and continue to create it”.
Big Skeez‘s ‘Work Don’t Stop’ is out NOW via NLV Records.