This #WCW we are directing your attention to ALMA. A 21 year old vocalist and songwriter out of Finland, she is on her way to becoming the new pop sensation. In the past year she’s been building her legions of fans as well as some heavy weihgt co-signs.


Her Spotify have over 100 million plays, and she has been championed by Annie Mac, MØ, Elton John and more. It is this hype that is making her debut album one of the most anticipated releases for next year. Particularly when you consider she’s been working with the likes of MNEK, Rudimental, Gorgon City and Charli XCX on the tracks.  


ALMA has already hit some big milestones in only the first year of her career. She recently won Best Newcomer and Best Export at the Finnish Grammys, performed at the BBC Radio 1 Future Festival and Annie Mac’s AMP Collected Night. 


ALMA is part of a strong new crop of pop stars who are shaking things up a bit. Her attitude and determination is empowering to say the least and her vision, on it’s way to becoming very influential. While you hang out for her debut album, check out her new single with French Montana.




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